Recommended Online Marketing Tools

Building an online business requires many moving parts. On this page I have listed some of the tools that are essential for any freelancer or online business owner. 

Imagine a carpenter or mechanic landing to a job with no tools. Do you think they might struggle?

It's the same for an online business. While all you need is a website & an offer that converts to make a viable business, automation and tools make the job easier & more efficient. 


The Essential Tools

Amazon

Everything from business books to podcast equipment, office supplies to travel essentials, Amazon is the place to go!  

Siteground - Siteground is what i use to power all my WordPress websites. Their servers are optimised for WordPress, hosted on full SSD hardware, support HTTP2, PHP 7 and have built in server level cache. They also offer free SSL certificate, built in Cloudflare integration and excellent tech support. 

You can also buy your domains in Siteground, saving you the need to link from an external source. 

Thrive Themes - Thrive is the theme I used to build this website. They provide your with themes, lead generation plugins (pop ups, in post call to action etc), Landing pages creation and all sorts of features. 

Divi

Building a website doesn't need to be difficult. Much like Thrive, Divi will help you set up a slick, mobile friendly website super fast. Personally I would say Divi is more suited to service based business websites vs an actual blog in my experience. Although, it is VERY customisable! 

Shopify - eCommerce

If you are building an eCommerce store then 100% you need Shopify! Reliable, scalable and with amazing apps and partner eco-system, Shopify is the best eCommerce platform for any store. 

Get Started With Shopify Now

Clickfunnels

Click Funnels is a modern shopping cart that allows business owners to create beautiful sales pages & sales funnels without the need for a developer. It also allows you to create a restricted member areas in minutes. Great if you're getting started with selling your own products and need a one stop solution.

Go-Daddy Domains

There are literally hundreds of options when it comes to domain name providers, but I have never had any issues with GoDaddy in the many years I have used them. Easy, fast reliable. Only for domains, not for hosting! 

Blacknight - Domains for Ireland

If you are based in Ireland (like I am), you may want to register a .ie domain name. To do this, I use Blacknight. 


SEO Tools


KWFinder - (Freemium)

KWfinder is my go-to Keyword research tool for affiliate sites. It is easy to use and pulls lots of data sufficient for your keyword research needs. A real gem for anyone looking to find profitable long tail keywords!
Get Your Free KWfinder Account Now

Ahrefs - (from $99/month)

Ahrefs offers a complete SEO Dashboard and offers what is often described as the best keyword tool on the market. With constant upgrades and improvements, accurate keyword difficulty and monthly updates this makles aHrefs a must have.

SemRush - (from $99/month)

SemRush is another top choice for your SEO toolkit. Providing an easy to use platform with exceptional capabilities for keyword analysis and reverse engineering competitors sites, it is certainly one to have!


Free Tools To Help With Productivity


Canva - (Free)

Graphics are very important these days but not everyone is a designer and it can be challenging to create beautiful images. But with Canva it's relatively easy to do plus the tool is 100% free. Perfect if you are just getting started with blog graphics.


Get Started With Canva Now

Google Analytics - (free)

The free analytics tool from Google is still one of the best out there, get all the stats from your users from their origin to their country to where your sales come from. The live stats module is also particularly useful when doing content promotion.
Get A Free Google Analytics Account Now 

Asana - Free

Asana is the one place where our team collects, executes, brainstorms and store all their work. It's an incredibly powerful tool with many integrations. If you are looking to get your work organised, give it a try!
Get a Free Asana Account Now 

Slack - (Freemium)

If you have a team or Freelancers working for you, communication is the key to high quality work. Slack is the one chatroom where you can plug all the apps you use for optimal efficiency.
Get A Free Slack Account Now

Loom - (Freemium)

Take notes, capture web pages, capture images, organise your notes and access them from anywhere for free. There is a reason why Evernote is worth more than the New York Times itself.
Get A Free Loom Account Now

Evernote - (free)

Take notes, capture web pages, capture images, organise your notes and access them from anywhere for free. There is a reason why Evernote is worth more than the New York Times itself.
Get A Free Evernote Account Now


Email Marketing 



Active Campaign Your email list is one of the most important assets for any website. Many email systems are a huge headache to manage and lack the flexibility to create awesome automated sequences. Others can do automation but are incredibly expensive or complicated. Active Campaign is neither. It's a very easy to use, very affordable yet very powerful email marketing system you can use from day 1 with your site.


Mailchimp - Your email list is one of the most important assets of your authority site. But many email systems are a huge headache to manage and lack the flexibility to create awesome automated sequences. Others can do automation but are incredibly expensive or complicated. Active Campaign is neither. It's a very easy to use, very affordable yet very powerful email marketing system you can use from day 1 with your site.


Drip Email Marketing 

Drip is one of the best email marketing softwares on the market and with its constant upgrades, fair pricing and solid resources it makes it a perfect choice for marketers.


Website Optimisation


Hotjar - ($29/month)

Hotjar offers an affordable one stop shop to understand how your visitors use your site and gather feedback from them to improve your conversion rates and products by recording the screen and showing you what your customers do when on yoru website. 

Google Apps - ($9.95/month)

Google apps has helped every guest so far on this podcast to run their business and it is something I use on a daily basis. It is hard to imagine

Adespresso - (Freemium)

Facebook ads can be complicated if you don't know what you are doing. You could hire an agency or look to Adespress!. The platform makes Facebook advertising super easy and you should really take their free trial if you're doing Facebook ads and not sure what your up to in there!


Outreach & Linkbuilding


Hunter.io - (Freemium)

If you are looking to build links to yoru site, it can be a tedious process. With Hunter.io you can access a huge database of emails that you can search for via Chrome extension, their website or Google spreadsheets. to help make the process easier!

Ninja Outreach - From $69pm 

Ninja outreach is an Influencer Marketing & Outreach Software All in One which allows you to save massive amounts of time by using its search capabilities to find the right person with the right metrics to help move the needle for your business. 

MailShake - (from $9/month)

Mailshake is a powerful outreach tool that allows you to automate the sending of outreach emails, scale personalisation, test what works and what doesn't all from the comfort of your gmail address. A must have for serious link builders!
Get Your Mailshake Account Now

Twilio

Twilio has a massive arsenal of features you can use and build but I only use it for local numbers in areas I think this would be beneficial to a business. 


Outsourcing & Hiring Help!


Upwork

I have been using Upwork for years to hire freelancers and agencies for a variey of tasks. It is still my go-to for content & website help.

Fiverr

I really think they should change the name to Fifty these days! I have used Fiverr for years for a variety of services from quick WP fixes when i was pulling my hair out to the podcast intro and graphics on this podcast.

I have found some solid freelancers on Fiverr, but almost all charge +$30 for work.  


OnlineJobs.ph

I've used this service twice to find virtual staff and must say I have mixed feelings about the price. Yes you can find cheaper staff here than on other freelancer websites, but this site is more for hiring a full time VA over part time help. 

StoreTasker - Shopify Help 

Storetasker is your one stop shop for finding Shopify freelancers to help with your project for a flat fee of $65ph. 

Get Your Storetasker Account Now

Freelancer.com

Freelancer is one of the most trusted and long standing freelancer websites in the market. 

PeoplePerHour

I feel people per hour is like a slightly more expensive Upwork! The quality of freelancers is high & the website is easy to use and find help.