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# EP05 - Launching A Luxury MensWear Brand with William Jenkins
- URL: https://www.digitalnomadcafe.com/ecommerce/launching-a-luxury-menswear-brand-with-william-jenkins-ep05/
- Published: 2018-08-29T15:43:08.000Z
- Updated: 2026-06-23T18:44:18.000Z
- Author: Adam Finan
- Tags: eCommerce, Podcast, digital nomad, #Migrated-1782239226080, #wp, #wp-post, #Import 2026-06-23 18:27

## Launching A Luxury MensWear Brand with William Jenkins

## What You Will Learn in This Episode

- How William & his partner Maeve managed to build an eCommerce store that is now stocked in a number of premium retailers throughout Ireland & the UK.
- Why it’s important to keep moving forward even if a business idea doesn’t work out.
- Sourcing products from China but then switching to Italy for higher quality product.
- The importance of creating a Unique Selling Point for you products
- How to use Instagram to catapult your business and get your first sales by being strategic.
- Being featured on Dragons Den. (The Irish/UK version of SharkTank!)
- The importance of knowing your business plan and your profit and loss (especially if looking for investment)!
- Getting your products into retail outlets - How to approach this & the power of cold calling to get sales! Mr.Jenks is stocked in Arnotts, Savile Row & Louis Copeland

## Resources Mentioned in this Episode

- Williams favourite blog -[ http://www.thebespokedudes.com/en/ ](http://www.thebespokedudes.com/en/?ref=digitalnomadcafe.com)
- Shopify Apps - Mailchimp &[ Product Bundles by Bold. ](https://apps.shopify.com/product-bundles?ref=digitalnomadcafe.com)
- How the business is powered -[Shopify](https://www.shopify.co.uk/?ref=digitalnomadcafe.com), G-Suite, Trello & [Xero](https://apps.shopify.com/xero?ref=digitalnomadcafe.com).
- [Visit Mr.Jenks Online Store](https://mrjenks.com/?ref=digitalnomadcafe.com)

![digitalnomadpodcast-william-ep04](https://storage.ghost.io/c/a4/45/a4459619-4c86-471e-ae97-71e4dccc85a8/content/images/2026/06/digitalnomadpodcast-william-ep04.png)